The age of the internet today is dominated by creative individuals, teams, and groups of people making content for multiple types of audiences across the globe. From news and entertainment to sports and travel, all genres of content are now taking digital forms and reaching a wider audience much faster. Whether you look up on Instagram or search through Facebook, content creation is the new trend.
Large corporations and businesses also benefit from content creation. They use content such as feature films, web series, and web blogs to make new customers and sustain the older ones.
However, the biggest challenge is faced by smaller groups or individual content creators when it comes to marketing. With so many forms and techniques of marketing emerging and integrating together, often, individual content creators find themselves lost in the way. However, one evergreen marketing method is still widely used and relied upon: e-mails.
Yes, that is right; email marketing is one of the latest trends in digital marketing. E-mail is a great way used by many content creators to reach a particular audience that will be interested in their content for some reason.
While e-mail marketing is common, content creators often need some extra tools to get them in the big game of marketing and win it. This is where ConvertKit solves the problem.
Here are some ways in which content creators benefit from e-mail marketing:
Compared to any other medium of marketing, such as social media, e-mail marketing is the most intimate form. It lets you stay in touch with your viewers and customers a lot more efficiently. The e-mails you send to your potential customers can be replied to, and can also include call to actions and prompt links for the receiver to act upon. Therefore, it is a good way to stay in touch with your customers.
The most distinctive and well-known benefit of e-mail marketing is that it can be personalized according to the needs of the audience. For example, you can send birthday e-mails, anniversary e-mails, and other personalized e-mails to your audience that is only meant for them. This way, they will feel more involved with you and hence will maintain sustainability.
Not only will your audience be able to recognize your brand easily, but they will also be able to remember you better. By landing in their inbox, you will be refreshing their memory. Consequently, you will be building your brand in no time.
E-mails can be used to send images, links, news, and updates about your content at any given time of day. Because of such content of your e-mails, you will be able to get more engagements and interactions from the audience. As a result, there will be more views on your content, more clicks on the links you send them, more subscribers, and more traffic on your page.
Compared to other alternatives such as social media advertisements, PR activities, and print-advertisements, e-mails still remain budget-friendly. As the race in marketing is speeding up, so are the prices and rates of advertising agencies. However, if you make use of advanced e-mail marketing software such as ConvertKit, you will get better prices. At much lower and pocket-friendly prices, you will be able to make a larger impact.
A number of reports and studies show that compared to Facebook, e-mails provide businesses with more customers. So, even though it might look like a lot of people are on Facebook and that’s where you will find your audience, e-mails still stand tall when it comes to generating more traffic. If you want to organize the subscribers and the reports of these e-mail marketing activities, ConvertKit offers that for you so you can solely focus on creating content.
E-mail is something that people have on all their devices. Whether it is laptops and PCs, smartphones, or even tablets, e-mail access is everywhere. As a consequence, your e-mails are received by most people immediately, while they also check these e-mails without delay. Therefore, your reachability is a lot faster than any other form. Moreover, e-mails are universal. Everyone uses and consumes them in some manner.
Compared to creating advertisements for other forms, e-mails are a lot faster. They can be plain, simple texts, or just can be a bunch of images with little text explaining the purpose. Moreover, just the simple subject line can deliver your message through. Consequently, they are quicker to make, send out, and are also more time-efficient for the viewer.
When an e-mail is sent out from your name, you instantly become more credible, more professional. Your position as a brand establishes. This gives the audience a sense of security when they plan on interacting, engaging with you, and even from buying your product. You can use e-mail software like ConvertKit and the features they offer, such as e-mail designing. The professional tool helps you plan out your e-mails, provides you with a more efficient and professional layout so you can make the most out of it.
Ranked as one of the top methods of marketing, e-mails will surely help you boost the traffic on your content page and ensure permanent customers. As reports from 2017 and 2018 show, about 85% of the adults in the US who are internet users use e-mails.
Meanwhile, social media and other internet platforms only have about 15 to 25% of internet users. This shows that the e-mail platform clearly has a greater number of people there who are likelier to get attracted to your mail prompts and visit your content. It is important to find the right tools to make the most out of your e-mail marketing experience. A great way to get a head start of your e-mail marketing as a busy content creator is to avail the remarkable features offered by ConvertKit.
ConvertKit was founded by Nathan Barry in 2013 who is also the CEO of the company. It is an e-mail management software that also puts use to 80+ external tools integrations. Take a look at the features they offer to learn more about how you can enhance your e-mail marketing’s efficiency.
ConvertKit has a range of features that you can use to achieve the aforementioned benefits of e-mail marketing. Here is a list of their top-notch features and services that they have to offer.
ConvertKit offers helpful features, including an e-mail designer, which is meant for those content creators that do not have a lot of time to focus on the technicalities of an e-mail. Making the writing, editing, and the overall feel of an e-mail can be tricky but also crucial for the e-mail’s success. Therefore, with the help of this feature, you will be sending out the most effective and successful e-mails. The features offer a clickable call to action, manages images and text, lets you code and get customized HTML box, and also offer fully editable templates. The feature is usable on all types of devices.
For content creators, landing pages are the most essential element. So, what do landing pages refer to?
When you send out an e-mail, there are certain links or clickable call to actions that you add to encourage your viewers to get access to your page. What they land on, or what they first see when they use this link or advertisement is a landing page. The goal of these pages is to provide information, details, and give a clearer idea about the specific ad or message that was present in the e-mail.
Specific ads and links take your audience to specific landing pages. For example, if you need your audience to sign-up with your blog, the link will be of a landing page that presents a form only and nothing unwanted.
With ConvertKit, you get access to professionally designed templates for landing pages. With the help of this feature, you can design the most relevant and attractive landing pages so you can create better first impressions.
The most important part of any type of marketing is analyzing your viewers, subscribers, and audience. Once your e-mail gets subscribers and viewers, ConvertKit provides you with detailed reports that you can use to gather a better understanding of your audience. Also, you get to manage your subscribers according to your ease with the help of segments and tags.
Everyone wants that the people who consume their marketing content or advertisements also become their next customer which is also the case with e-mail marketing. As a content writer, you will wish that the people who receive and view your e-mails also become your subscribers, which is why the sign-up forms feature is so important.
By forming a good first impression with the help of an e-mail designer and good editing, your viewers can sign-up to receive more newsletters, blogs, and other updates from you. This will help you grow your list of recipients who have permissioned you to send messages to their inbox. Moreover, these sign-up forms can be integrated into the e-mails as you wish. You can use pop-up forms or separate links as you please.
If you are new to e-mail marketing, then you must be having your doubts on how any of this works, which is what makes ConvertKit a great starting point for most beginners. You get access to a free trial, which lets you save costs but also get an experience of how things will work. This way, you can decide for yourself better.
For any format of digital marketing, integrations are very important. Here, ConvertKit plays an important role as you get to pick from a range of 80+ tools that you can integrate. Some of these tools include very well-known platforms such as Facebook, PayPal, and Listgoal. The integrations range from various genres and categories. You can choose tools from the CRM category, e-commerce, membership, scheduling, and website development.
A distinctive feature offered by ConvertKit is automation. As mentioned earlier, one benefit of e-mail marketing is that it offers a personalized experience. Therefore, when you use the automation feature, you are able to quickly funnel and customize the pathway of your audience according to their actions and buying behaviors.
If you’re convinced that ConvertKit is the right software for your e-mail management, then here’s how you can make the most of it:
If you ever find yourselves stuck at a particular point, or are unable to interpret how a feature works, customer support is always there. ConvertKit is always ready to cater to the needs of their customers. So, you are never left alone in this game. This makes ConvertKit a top choice for beginners and newbies since they always have the support they need.
ConvertKit has a range of user-centric blog posts and guides on their website. This helps you get access to better insights about how to make the most of the features offered to you. Also, the importance of key elements such as landing pages and clickable CTAs can all be assessed by reading these articles and blogs.
ConvertKit is a powerful e-mail management software that has proved to be a lot more pocket-friendly. The software caters to the needs of large business groups as well as individual content creators. Many other alternative e-mail management platforms offer outdated features that are rather complicated to use, especially for individual content creators.
Moreover, everyone does not have the budget to invest, which is what makes ConvertKit the ideal choice for content creators who need to reach a wider audience in a much efficient manner. According to a report by Capterra, every $1 spent on e-mail marketing leads to a return of $44! So, what are you waiting for? Get your free trial started and get your hands on the latest e-mail marketing trends.
Website developers and page builders have gained a lot of attention recently as the need for e-commerce sites and blogs increases. The marketing strategy for so many businesses in various industries has drastically changed. It has become almost impossible and difficult for companies and brands to stay in touch with their wide range of customers through traditional marketing tools.
Companies now depend on blog posts, news articles, and e-mail marketing to remain in touch with their customers and also ensure that you sustain the existing customers. Tools like HubSpot are used for marketing management. Research all around the world shows that marketing practices for most businesses have dramatically changed. In fact, without any digital or online presence, businesses are likely to suffer from low credibility and poor customer relations.
At such times, whether your business is in the health department, education department, or fashion, businesses of all sizes are in constant search for reliable website developers. Some common, popular website developers that come in mind include Square Space and Yootheme.
It is vital that these developers constantly adapt to the dynamic market and make the necessary updates and changes in their features and services. As the digital age is still in a phase of change, there is a great need for developers like these to be flexible and be responsive to changes.
One good example of adaptability is yootheme. They have already developed a 2.0, an updated version of their service. In this article, we will take a look at the new features and review them against the older version.
While there is a range of website builders and developers all around us, it is important that the builder we choose has the appropriate experience. Yootheme is a relatively recently developed platform that has an approximate experience of 10 years. Based in Germany, the developer has now catered to about 150,000 customers globally.
Yootheme pro 2.0 is an updated, bigger, and better version of the former Yootheme Pro developer. The 2.0 version was developed towards the end of 2019 and the beginning of 2020. Up until March 2020, there still have been some updates and changes being made to the version. A WordPress beta version is up on the up-coming list.
Before we can compare, review and understand the difference between Yootheme and yootheme 2.0 pro version, let’s first look at the new features of 2.0 pro version that many companies, e-commerce businesses, and even individual bloggers can make use of.
The 2.0 version, for user’s ease, comes with a variety of 5 demo websites and videos that further help you understand this new change.
The yootheme 2.0 has “dynamic content” as its most prominent and talked-about feature. The dynamic content basically refers to the content extracted or pulled from the two platforms that yootheme develops websites for – WordPress and Joomla. This content can be changed, and constantly adapts to the interactions done with the visitors and audience of the content. As a result, this feature allows a more personalized and customer-centric website layout and elements.
Yootheme develops pages and content elements such as texts, headers, and footers in such a way that they become dynamic rather than static. The benefit of this feature is that all the elements can be dynamic, meaning that the whole site-wide layout can be personalized based on user interactions.
Building complex catalogs
With the launch of yootheme 2.0, you can now make more complex website pages. You can make catalogs, divide the whole page into categories, menus so on.
Another function that the 2.0 has as one of the prominent upgrades is the customized fields. By developing a website with platforms like WordPress, you first only could work with fields that were set at default by these platforms. However, with the 2.0 version, you get to make your own fields.
By making your own fields, you can incorporate dynamic elements into it and therefore develop the most personalized, apt, and suitable website for your own business. This also gives great control and opportunity to editors as they can easily edit their way through the fields and adapt to the externally changing requirements.
With the help of the dynamic content feature, this pro version enables you to incorporate content from external sources into your website. For example, on your e-commerce site, you can also run slides and clips of your recent blog post.
While yootheme 2.0 is rich with popular and awaited features, the former version also needs to be reviewed so that you can decide which version is more suitable for you. Before we look at the differences, let’s first take a quick look at the pricing of yootheme.
All three of these plans come with lifetime usage and are backed by helpful customer support. The developer plan, however, features an unlimited number of sites compared to the limited number for the rest of the plans.
A major difference or change you will see in the 2.0 version is the theme packages. To demonstrate the various new theme packages, yootheme has made it easy for its customers by making demo videos of the demo websites.
However, these packages are to be released.
Edit fields on each post rather than only limited to the whole blog
The former version of yootheme lacked the custom fields feature. However, the significant difference between the two versions is that with the 2.0 pro update, editors and website owners get to make customized templates and layouts for the whole website rather than fixing the layout of each post or content. This offers great comfort to editors in particular. This means that the template can either be set post by post, or a site-wide layout can be designed to maintain consistency.
Every code work was changed.
The framework of the 2.0 is totally changed. They have made the job a lot easier for their clients by taking care of all the coding and reworking the whole framework.
Some other minor but important changes are:
With all this talk about website developers, it is also important to know how you will choose the most suitable developer for your business. It is vital to match the features, adaptability, and the services of the website developer with the needs, purpose, and nature of your own business.
For those who are looking for a website developer for an e-commerce website, third party integration will be a vital feature. This feature allows you to use extensions, plug-ins, and functions of external apps and software. For example, an e-commerce website will need a third-party integration for online payments, such as for PayPal.
Moreover, for efficient marketing management, you might as well need to integrate third-party tools such as Google Analytics. Therefore, a third-party integration feature is a must-have.
Most developers offer a wide range of templates. These are usually pre-designed by experts and professionals, and come with versatile designs to cater to different user needs. However, these templates cannot fulfill your purpose all the time. You might as well have personal preferences of color, textual elements, and other elements, such as imagery and design that you want to implement in the template.
To make sure that you can personalize your own website to the fullest, the templates should be customizable. Yootheme 2.0 not only offers customizable templates but also lets you set a site-wide template, so you don’t have to manage it page by page.
The impression of your website, whether a blog or an informational site, will hugely depend on the layout. Without these elements in the right place, your audience will not be attentive and will neither be willing to visit again. So, to increase more traffic on your page, make sure that you develop the pages using designer-made templates.
If you are a blogger, content creator, or a small business starting with their own website, you are likely to face lots of questions and queries. Other than coding, there is so much on the front and back end of a website that you will be unaware of. Here is where the responsiveness of the website developer will come into play. Make sure the company is reliable, responsive, and has easy-to-reach customer support.
Developers like yootheme, who are customer-centric and wish to cater to customers even with limited budgets, offer really flexible packages. Other than their versatile payment plans, they also offer trial periods and money-back guarantees.
Important steps in website building:
While the majority of the work will be done by the developer, you still need to make some decisions and understand the website on your end. Here are some tips before you go ahead with the website development.
You need to have a clear vision of your website. Look into it and understand what the main target, purpose, and usage of your website are. Think of what you need to achieve from it, so you can decide on the elements and how they will be incorporated into the site.
Don’t go too overboard. More money does not mean an efficient website. There are some website developers that cost more but are unable to guarantee a good user experience. So, first, you go ahead and subscribe to a plan, define your budget, see for how long you will need the service. Accordingly, sign up for the appropriate plan.
The main part of this whole process is the audience. The audience is the party consuming your website, who will be going, surfing through several blog posts, and will be fidgeting with the template. Therefore, learn about your audience before you make the website. Make sure you know demographic factors such as age and gender and also understand what impact you need to leave on your audience after they leave your website.
After looking at how the expert team of developers at yootheme has developed the 2.0 pro builder, we can say that there have been some significant changes. These can be vital for the better performance and efficiency of your website, whether it is a small-sized business or an individual-run blog.
The new updates will surely make a difference for their clients. However, the development of the 2.0 pro version is still under process and has a lot of things on the coming soon list. Moreover, the updates such as custom fields and theme packages are only up for Joomla and not for WordPress as of now. Even that being said, many consider Yootheme to be one of the best WordPress page builders out there with an intuitive design many users can take advantage of.