A Mission To Help Others Succeed
My name is Patrick Schwarzenegger. I’m an actor, entrepreneur, and investor. My ultimate goal is to help other people, specifically young entrepreneurs, make their dreams come true.
So, I think business was something that I was always interested in. I’ve always had a love for numbers, making money and watching businesses build and grow.
My dad was always someone that loved to teach me about business even early on from the days of doing lemonade stands.
We’d write down on a piece of paper the cost of the crystal light powders, and how much to sell it for for the markups and all that kind of information. So, that’s probably when I first became, kind of, just in love with the idea of business.
As time went on, I started my first company in middle school and sold that off. In High School, I got involved with a company called Blaze Pizza which ended up being very successful and has over 350 stores now.
I just continued to fall in love with watching companies really grow, from the idea phase, to all the work that has to go into making it a reality and making the business flourish.
In the last few years, what’s really happened is I’ve realized how much of an impact the helping hand can be.
Some of the success I’ve gotten early on in my career has come from my parents helping me out by being mentors, guiding me and most importantly in a financial way.
From giving me my first loan to invest in my first business, my clothing company, and then later into Blaze. I made it my mission to give a helping hand to other people that don’t have the same scenario and luxury of having parents like mine.
There’s nothing more self satisfying and I couldn’t get more gratification from being able to really help another young entrepreneur.
There’s always hiccups and downtime, but the pleasure I really feel in helping them and watching them succeed is something that I love to do, and I want to continue to do.
I would say the overall arching theme is that you really have to look for opportunity. It’s really hard to do in times of struggle, but you need to find a way to shift and to pivot.
People that just sit back and wait for these small business loans or for things to get better are going to get left in the dust.
Then there are the people that are really shifting and realizing there is an opportunity right now for you to grow your business and to make it out of this as a better individual.
You can look at this like it’s happening to you, or happening for you.
I think right now with COVID, people are struggling and there’s a lot of uncertainty. Whether it’s if they’ll continue to have a job, make rent for their apartment, or pay their bills for their business, there’s just a lot of uncertainty and in turn it creates fear.
I recognize that, and for me it was either I just sit back or I use my own platform and the connections I have with these amazing individuals and business leaders to help other people.
They can utilize my platform to find ways to get tips and tools from business leaders, mindset leaders, and relationship leaders on what they can do to weather this storm.
Things like what can they do right now to shift their business and mindset. That was the goal behind doing these daily interviews with different people.
It’s been amazing what I’ve been able to accomplish in terms of impacting people, but also with the people that I’ve gotten to interview. From Guy Fieri to Ed Mylett to Marcus Lemonis to Chef Wolfgang Puck and so forth.
It’s been really awesome because these celebrities and successful people want to find ways to give back as well. One big thing with all of the, and I’m a huge believer in this, is a morning routine.
The idea of uncertainty is so prevalent right now, and the only way to basically stop that is to create a routine because routines make your day predictable.
As Ed always says, now is not the time to slack off with your morning routine. Just because you’re not going into work or going to your gym, doesn’t mean you can’t supplement that time with something else.
All of them were saying you need to continue to wake up early, continue to read, and continue to do some sort of exercise at home.
When you have a morning routine, it creates certainty and it starts to hack your mindset into creating that predictability. That’s something I thought was really interesting about what people can do right now.
I’m a big believer in the morning routine specifically. Each and every morning , under normal circumstances, I’m that annoying guy that’s up at like 5-5:30 am at the gym, comes back around 6:00, has an ice cold shower and then goes for a walk.
Each thing is for a specific reason, but I wake up extremely early because it gives me the competitive advantage of having more time throughout my day to do my work.
I also get up early because I don’t want to get up at that time, and when I do it, I prove to myself that I’m capable of doing things I don’t want to. Right away this starts your day with a form of success and allows your mind to create momentum into the rest of your day.
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I also think that people that don’t slack with their workouts and their eating, won’t slack off throughout the rest of the day with their work.
They go hand in hand and it’s a real challenge not only with the physical body, but of the mental capacity you have. Another thing I like to do, is the cold shower (or ice bath at my house) and it’s something I absolutely hate, but I do them every single morning just for three minutes.
Literally every single time I walk to the ice bath, I’m saying “I really do not want to do do this, I really just want to skip today”. There’s no better feeling then getting out of that ice bath, for my body’s feeling but also knowing again I did something that I didn’t want to do, but I continue to create that momentum.
Lastly, what I usually do is go on a walk or have some alone time and what this does is give me time to think to myself. That’s the only time of day that I don’t have other people influencing my opinions or influencing my mindset.
When you have someone else come in with their opinion, whether negative or positive, it’s kind of like a seed and it gets planted in your mind and you let that grow.
When I have this alone time, I can really think about what I want to accomplish today. What are my goals? What do I want to conquer today? I always find it important to have a little bit of your day by yourself and for you to think without anyone else’s influence or opinions.
Patience is a very large lesson that I’ve learned. I think everybody that’s our age, a millennial, and especially with the rise of social media, everybody wants instant gratification and overnight success.
I mean, who doesn’t want to come up with a business idea and tomorrow it’s worth a million or 100 million dollars? That’s everyone’s dream, especially in the entrepreneurial world.
But it takes time, it doesn’t happen overnight or even over a year. It’s all about the long term and I think that’s something I really started to realize after I graduated. I hard a large success with Blaze Pizza, it’s a multi hundred million dollar company, but it took 8 years for me to see any return on my capital.
That was a unicorn on its own. I think a lot of people are always trying to find ways to show themselves on Instagram with these highlight reels, and I like to do it too, but I’ve started to realize that people respond a lot more with the struggle and the grind.
They respond a lot more to the things that are stopping me from getting to where I am and what is helping me. So I would say patience is definitely one of them.
Another large thing is living free, truly doing what you want and being who you want to be. America is the greatest country in the world because it prides itself on freedom and the idea that if you’re passionate and dedicated about whatever it is you’re doing, you have the ability to do it.
The biggest issue and what I’ve learned is, people are always trying to please other people and not be who they really want to be. They’re living to be who others want them to be or who they think other people want them to be.
There was a part of me that was doing that as well at some point in my life. I’ve really just come to the realization in the last few years that the only way I’m ever going to be internally successful and happy long term is if I really do what I want to do.
Success is such a funny word, it’s so relative to different people. For some people it could be that job promotion, or that raise in your salary, or finally selling your business for a hundred million dollars.
If you don’t have the why connected to that success, once you reach it ,you’ll be hit with a wave of pleasure and it’ll wane ,then you'll be out searching for that next hit and rush of dopamine.
So, let’s say I want to sell my company and be a millionaire. Why? Is it that you want to be able to afford private education for your kids that you never got? Is it because you want to be able to live in a safe neighborhood with your family that you never had growing up? Is it because you want to travel the world and be able to show your kids and wife that amazing life and future?
When you have that why associated and you get to that place, then the success, in my opinion, starts to form.
When I made my first million, it was awesome to see it in my bank account, but then I was right back to, what next? You’re always kind of searching and that’s why I found that for me, the ultimate success was finding ways to really help other people and watching them achieve what they wanted to achieve.
I was able to be an instrument or a stepping stone for them. Yes I’ve had business success, but I’m not successful because of that, that’s not what success is for me. I’m on the path of success of continuing to help all these small businesses and young entrepreneurs live out their careers and their dreams.
It’s really an easier said than done situation. For me, one of the toughest things is to really be who you want to be and not worry about what other people think of you.
Come face to face with your fears and acknowledge them. My biggest fear right away is people saying oh you’re an actor, you come from a wealthy family, what do you know about business?
When you really face fear and think "what’s the worst thing that can happen?", you can fall the way back down and you can get back up. I think it’s one of the hardest things to overcome. Overcoming fear is something that I still struggle with and that I want to continue to get better at.
I’m a big believer in writing down goals and acknowledging where you are today and where you want to be and to kind of reverse fear.
In the sense of if you’re really scared to go out and publicly talk about your business or give people advice and you’re worried about what people will think, you don’t do it, right?
How I turn fear on the other side, is thinking - What will happen if I don’t go out and do it? Thinking in 20, 30, 40 or even 80 years if I look back and I didn’t try this, how much fear is that going to create inside of me? It creates more anxiety for me than if I go out and fail. For me, that outweighs the fear of not trying.
I look at all of my businesses as great accomplishments whether I’ve made money from them or I haven’t. They’re something I’m extremely proud of.
For example, one of these gyms we started in West Hollywood, I haven’t made a dollar off that. It’s a new company and they have a third store open, but for me it’s one of my greatest successes.
It was started by a family in Kansas City that had reached out, and they wanted to expand. I got to go to Kansas City and work with them and really find out what their dreams were and what I could do to make them come true.
This past year when the main trainer and CEO moved out to L.A. with his whole family, we had dinner and he got teary eyed. He was like “I can’t believe that I’m actually opening my third store in Los Angeles, in the heart of Hollywood. This has always been my dream to come up to Los Angeles and open up my own store”.
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For me, that’s successful, whether I make a financial return on it or not.
Just the ability to help this guy come to Los Angeles with his family, to live out his dream and show his family a great life, that’s exactly what I wanted to do. I think that’s one of my greatest accomplishments and success stories.
With Blaze Pizza, yes I made the most on that one,so it’s one way of defining success. Another way is, that’s where I learned the most from how to operate a location, business operations, organization and really understanding what it is to have my own personal franchise store.
It was an amazing learning experience and the best way to learn about a business, I believe, is first hand. When you’re at school, the formulas and the textbooks are one way to learn.
But when you’re really in there and losing your own personal money, or having to throw out excess food because you ordered too much, you start to learn in a different way. So I would say, those are some of my biggest successes in a way.
I really feel great about where I am today. I knew right at the beginning of COVID I had to pivot. I’ve been working my ass off for the months and months to have this big event for young entrepreneurs.
It’s an event to help them with a whole day where I brought in veterans to come in and speak, to give them tips and advice on business, mindset, mentorship, and more.
All of my work got erased when events got cancelled and I knew that I needed to pivot. In the last few weeks what I’ve done has aligned with my overall goal, and that’s why I always say its so important to really have a mission statement and goals.
When I go back, it was really to help young entrepreneurs succeed and to live out their dreams and learn from the best. I can’t do my event right now, but I’m at home so I can continue to interview people, talk with people and go right back to that goal, just in a different way.
I’m happy with myself in the way that I’ve been able to pivot. Obviously, this time is weird and you don’t feel like you’re being as productive in certain ways because I’ve been at my house now for six weeks, not leaving.
But, I’m happy with where I’m at and utilizing this time to push forward on my personal goals. I’m going to re-do my goals, but as far as where I want to go I want to continue doing exactly what I’m doing which is to build out my advisory consulting platform, Achilles Advisors, which has 16 companies underneath it.
This company goes back to my overall mission, injecting capital into early stage businesses and early stage startups. It takes advisory board seats and helps companies grow.
So yes, I make money, I create jobs and I pursue my main mission, which is to help companies and entrepreneurs live out their dreams and grow.
I always break my goals down into different sections whether it’s personal development goals, business related, financial, physical or family goals. These are all things that I focus on and I really want.
My main personal development goals are to get over that fear of speaking out and trying to use my platform to help people. I was always worried about what other people think.
Now I'm just trying to acknowledge and face those fears, and it all started with setting those goals. I want to continue to use this year and the next three or five years, to progress as a person, and to progress over my own fears.
Social media is king depending on how you use it. Going back to the idea of living free and knowing what you’re wanting to do, if you’re utilizing social media to push that forward, then that’s great.
Instagram - Instagram can a be a beautiful tool or it can be a very enslaving tool. I use my Instagram to connect with people, to try and help people, and to try and interview leaders in their fields.
I think if you’re using social media to try to get more likes and please other people, you’re going to struggle internally for awhile.
If you’re wondering how to grow, you have to have great content and people will come back. Someone says "I want to start a protein bar company", but they don’t have one shopper, how are you going to get them to come and return?
Ultimately, you have to have an amazing product and amazing content. When you do that, you get the strongest form of advertising which is called organic advertising.
People tell other people and that's the fastest way to grow your portfolio and grow your followers. If I posted a photo of myself from one of my movies, I get way more likes than I do if I post a business video.
But, if I post a business video about optimism and helping people during this time, the amount of comments and direct messages and people reaching out saying I really helped them is way more.
The fastest way to grow is when you truly have good content, people will spread it. I understand it’s daunting when you have zero followers or customers and you’re looking to start something, but everybody starts there. If you have a great product, people will come back.
LinkedIn - LinkedIn has been amazing. Even just two days ago, we were hiring 40 people for my company called Every Table.
LinkedIn was an incredible resource that I was able to go on to and write that I had a job opportunity. We needed people for delivering meals, kitchen work, meal prep and it just connected us with a bunch of different people.
Yesterday, I put up that we were looking for a new COO for a health and wellness brand and boom we got connected with a recruiter. They were looking to build their company as well and said if we partner with you and you help expose our recruitment center, we’ll help you find this person.
I think LinkedIn is a really great tool and where people are really focused on using their LinkedIn to help themselves and help other people in business.
Youtube - I’ve created my own little goals video on Youtube. I’m not here to tell you how to make your goals, or what your goals should be. It’s just kind of a step-by-step of how to really think about what it is you’re wanting to accomplish and what you can develop in the year. My biggest tip to people is to actually sit down for an hour and create your goals.
When you have goals, you’re literally acknowledging that "Today, I am not where I’m capable of being. I am not where I want to be next week, next month, next year."
That’s a beautiful thing because you’re telling your subconscious that’s you’re not where you want to be. It’s not that you’re not happy or that you’re not successful right now, but it’s showing yourself that you’re capable of doing more, developing more, and progressing more.
I walk you through how to do that and then how to associate a why to those goals and how important it is. It’s probably one of the most important things that I always do and have been doing it my whole life.
I have my goals board in my room right for when I wake up. It’s a year goal and I have on the side a weekly goal. It’s a check-in point for myself - "What have I accomplished this week? What am I lacking in? How can I get better?"
That’s something I recommend and it doesn’t matter what your goals are. Doesn’t matter if you want to start running a mile a month or read 10 pages in a week. When you write those things down, it really helps.
Books: I just started to book club. I never would read and in school I dreaded it. That’s why this year one of my goals was to start reading more, because it’s the best way to learn from people that were successful.
Success leaves clues and to be able to read firsthand knowledge from someone like a Tony Robbins or Bob Iger, what better way to do that?
I formed a book club to force myself to read and to have to meet up with people and actually talk about the book. I just invited some people from Instagram so now I have a book club of about 300 people and we’re reading books like:
The Four Agreements by Don Miguel Ruiz.
Principles by Ray Dalio.
Infinite Game by Simon Sinek.
I would definitely check these out or you’re more than welcome to join my book club. Just text me the words "Book Club" at 1(310)-220-0683
Podcasts: Ed Mylett
Tom Bilyeu's Impact Theory
How I Built This with Guy Raz
TV Shows: Shark Tank
The Profit - Marcus Lemonis goes into these companies and helps distressed companies build their relationships and their financials. It gives a little more hands on showing how it’s done so I enjoy that.
Reading is one of my biggest things, and having a mentor. You don’t have to have someone as big as Ed Mylett, it can be a family friend that maybe owns a restaurant and you think is successful because he’s been with his wife for 50 years and they have a beautiful family and kids.
It’s about having someone that you look up to that has a life that has certain forms of your success that you want to have as well. I’m a big believer of having a mentor and someone that can talk you through how they’ve done it. Success leaves clues. Learn from the best to become your best.
It also goes back to routine. These things impact your day -- having your goals, knowing exactly what it is you want and figuring out how to utilize each and every day towards those goals.
Creating that routine creates predictability and you can start to rationalize your decision making throughout the day. Start your day with a form of success. Mine is waking up 5:30am right when my alarm goes off, taking that cold shower and getting a work out in.
These are things I don’t really want to do, but I feel amazing after and it creates the momentum of success throughout my day on it.
Aside from that it's all about. being grateful. We do a fun thing at dinner sometimes where we talk about what we’re grateful for or what was the biggest positive thing that happened to you this week.
I am going to start a gratitude list, writing out one, two, three things I’m grateful for each day. It could be as simple as I’m grateful for a beautiful day here in Los Angeles, or that I’m grateful I woke up healthy and happy.
Right now, people are kind of focused on the negative and what they’re not able to do. In turn, if we really focus on what we’re grateful for what we do have and what we can do, I think that’s one of the greatest ways of biohacking your mindset.
One piece of advice I really wish that I knew and acknowledged is that it’s always better to give than receive. When I truly started to help other people and find ways to make other people’s dream come true, I never felt more successful in my life.