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Is Affiliate Marketing and the Partner Program World For You?

We have often heard of words like “affiliates” and marketing rewards given to affiliates but you may be asking yourself does affiliate marketing really make money? In this post we cover details on broad affiliate marketing strategies along with some top tools affiliate marketers use to do their job. You may also be asking yourself if it’s possible to find an affiliate marketing job or if any affiliate marketing jobs are available in the marketplace and what we’ve found to be true is that most professionals working online as affiliates tend to create their own jobs. This is one main aspect of this industry that is so appealing.  What does it mean to be an affiliate and who leverages this class of marketer to drive sales and revenue? Businesses that promote other client’s products or services are often referred to as “affiliates”. These affiliates are rewarded by a certain amount of financial commission out of the sale of the product that is made through the affiliate’s marketing efforts. These efforts can range from simple email campaigns with links to purchase products, all the way up to top celebrity and insta-famous promotions of goods and services. Each time a consumer clicks a link being promoted by this individual, the affiliate earns a commission. I am sure you can see at this point by doing a good job as an affiliate, one can earn big money. Before diving in, we do encourage you to seek out an internet marketing course that covers affiliate marketing as either a single module or entire focus. Taking a course on affiliate marketing can really set you ahead of the pack. But which course should you take? There are literally hundreds of internet marketing and affiliate style courses online to choose from.  But not everyone who gets into this business actually makes money. So, let’s try to make sense of this whole affiliate marketing thing. Affiliate marketing could be done for products like software, digital management tools, and other services like data analytics. Here we’ve included 9 of the most popular partner programs online. Each of these have different rules and compensation structures for you to consider but as general reading and research, these ten should give you a very good understanding of what all the affiliate job details can look like. 
  • Youtube partner program
  • Quora partner program
  • Amazon delivery service partner program
  • Medium partner program
  • League of legends partner program
  • Microsoft partner program
  • Amazon partner program
  • Google partner program
  • VW partner program
  • Twitch partner program
Now that you have understood what affiliate marketing is, it is important to take a look at some very effective active affiliate marketing strategies. Let’s take an in-depth look at how certain active affiliate promotional strategies help generate more traffic to your business’s page and also prove to be beneficial for an affiliate business. Some key topics to discuss are:
  • Difference between running ads and affiliate promotional strategies
  • Choosing the right webinar platform
  • Do’s and don’ts for active affiliate promotional strategies 

How is advertising different than affiliate marketing

While the purpose of mainstream advertising, such as social media ads or traditional billboard ads, is more or less the same, there are key differences and multiple types of advertising and promotions. Some of these are:
  • Advertising 
The core difference between advertising and affiliate promotion is that advertisements are paid regardless of whether or not your products are being sold. When you hire a marketer to run ads, you pay them regardless of any changes in your sales. In contrast, active affiliate marketing only pays the affiliate business a commission over the sale that is made by their marketing efforts. 
  • Passive marketing 
In passive marketing, the goal is to increase the sales of a product or a service by solely focusing on the information of the product. It informs, aware, and focuses on the qualities, features, and other aspects of the product/service, rather than directly prompting the audience to go ahead and make a purchase.  In comparison, active affiliate marketing draws out examples and experiences to encourage readers and audiences to click or visit the business’s page and make a purchase. 

Benefit:

While we discuss several strategies, we can also briefly shed light on why and how affiliate promotional strategies are better or have an edge over traditional advertising. Before you can go ahead and get started with affiliate marketing for your own business, make sure to go through the benefits so you can learn about it. 
  • Cheaper than advertisements
As mentioned earlier, advertisements require you to pay regardless of whether or not the ads are bringing more traffic or sales to your business. This can be costly and rather inconvenient for small businesses.  In comparison, affiliate marketing takes out a commission to pay to the affiliate business but only does so when a certain portion of sales is made. 
  • Discreet and organic 
Affiliate marketing is inbound with the content you are sharing. It is integrated and therefore has a very natural tone to it. It does not over-advertise a product and promotes it in a relevant context. 
  • Engage customers with new products 
A very prominent and important advantage of affiliate marketing is that it raises awareness of a product that is more of a “want’ than a need. It means that if your product is relatively new in the market, like ConvertKit’s e-mail management system, you can raise awareness in the form of a “recommendation” for the audience. 

Strategies 

A huge chunk of the discussion revolved around the strategies that are related to affiliate promotions. So, here is a list of some important strategies to refer to. 
  • Teaching webinar
 Basically, a teaching webinar puts to use a digital platform over the internet to host a meeting, presentation, or speech. This is like a word derived from “seminar” in the world of the internet.  A webinar can feed several purposes. It can be educational and informational, conversational, and only for engaging purposes, or can also be an entertainment session. What a webinar does is, it makes the business’s presence online credible, engages the audience to the fullest, and creates traffic on the website.  A webinar is a great way to generate permanent content for your site. It can be recorded and saved on the website for later usage. This means that unlike temporary advertisements and interactions, your customers can easily lookup for the webinar and re-visit everything that was talked about in it.  The generation of potential leads is much more efficient with webinars. People who were initially interested in the product or service will be the ones watching the webinar and are therefore most likely to make a purchase.  In short, webinars offer:
  1.  Greater traffic on site
  2.   More potential leads
  3.   Guaranteed sales
  4.   Healthy customer engagement and interaction
  5.   Gets recorded and is permanent
  6.   Great variety of content for your site
  • Use ConvertKit as a sample tool

The purpose of affiliate promotion is to keep the promotional tone as natural and organic as possible. It is vital to make sure that you do not over-advertise or say things out of context.  For this reason, an important part to focus on is the mention and usage of ConvertKit as a sample tool. This means you need to draw a picture in the audience’s head by explaining to them how you yourself used the tool and benefitted from it.  You can also give instances of other well-known brands and companies that have used and benefitted from ConvertKit’s services. This will benefit you and the audience in the following ways:
  1.        The reader/audience of your content will find the product/service to be more reliable if real-life examples are used
  2.      You will be better at demonstrating how to use the tool/product/service
Therefore, an important strategy is to use ConvertKit, or the product you are promoting, as a sample or an example from real life. By mentioning real examples and real results, the audience will be better at understanding the usability of the product. 
  • Follow-up

While we are discussing affiliate promotional strategies, it is almost impossible to ensure healthy and effective marketing without the practice of follow-ups. Whether you are e-mail marketing or incorporating affiliate marketing in your content, you will need to keep up with the following up practice.  You can put use to ConvertKit’s features that allow you to track e-mails and other responses from your audience. This way, you will be better able to see whether or not the strategies you are following have a good effect, and what kind of changes they need. 
  • Creating a challenge

Another important strategy to focus on is creating a challenge. The aim of this strategy is to target basic human quality: liking to be challenged. Creating a challenge, as discussed, will do the following:
  1.    Generate traffic
  2.    Encourage audience to take certain steps
  3.    Raise awareness amongst the audience and increase word of mouth
  4.    Your customers will also become carriers of information
  5.    Interact with the customers regarding the challenge
  6.    Make the challenge viral
Challenges like sharing the blog’s link with 5 friends, tagging 8 friends in the comments, or getting a certain number of likes to get rewards such as discounts and acknowledgments will all generate more leads. 
  • Planned promotions 

As seen, all the strategies, in the end, depend hugely on planning.  Your promotions should follow a certain path and not be haphazard. You need to be clear with your objectives, with who you are targeting, and how you need it to be. 
  • Going live

Another important advice given here is for businesses that have larger audiences of hundreds of people, and that is to go live. Live feed, such as those on Instagram and Facebook, have become very popular. The best part about them is:
  1. They are highly interactive and engaging
  2. You get real-time access to customer’s reviews and feedbacks/queries
  3. Authentic traffic is generated 
So, if you have a larger-sized business with more people to interact with, live videos are the way to go. 

Things to avoid

We also want to briefly shed light upon some important issues involved in promotional activities. There are some important dos and don’ts that you can make great use out of. It is vital to keep your tone natural, organic, and conversational. If you sound too pushy and promotional, you will lose credibility. The audience will not take your words seriously as they might end up believing that you are paid for the promotion and have no personal experience or value of the product.  This is why drawing examples from real-life experience is very important. It helps maintain conversation and engagement while also discreetly promoting the product/service.  The information that you provide around the promotion and the context you set it in should be natural and of value to the audience. If you only explain how you used the product and do not describe its features, purposes, design and how to access the product/service, then the content will be of no value to the audience.  They are not here to read solely about your experience but also to learn, gain knowledge and understand about a product and its usability.  Also, as mentioned above, when involving a “challenge” for the buyers, it is important to have some kind of incentive and motivation for the audience to act upon the promotion.  This can be done by offering discounts, bundles, and reduced prices on live videos, or offering discounts by buying the product from a certain link that you have given. The chances of the audience buying or availing the product will be greater if there is some motivation for them.  

Conclusion

Though it may be a bit of work, it’s important to combine a few of these strategies for your affiliate promotional needs. Using only one just won’t drive enough high volume traffic, meaning you’ll lose maximum impact. Combine strategies, and make sure to keep an eye on feedback from your audience to really be successful.

ConvertKit Review 2020

ConvertKit Review 2020

The age of the internet today is dominated by creative individuals, teams, and groups of people making content for multiple types of audiences across the globe. From news and entertainment to sports and travel, all genres of content are now taking digital forms and reaching a wider audience much faster. Whether you look up on Instagram or search through Facebook, content creation is the new trend.

Large corporations and businesses also benefit from content creation. They use content such as feature films, web series, and web blogs to make new customers and sustain the older ones.

However, the biggest challenge is faced by smaller groups or individual content creators when it comes to marketing. With so many forms and techniques of marketing emerging and integrating together, often, individual content creators find themselves lost in the way. However, one evergreen marketing method is still widely used and relied upon: e-mails.

Yes, that is right; email marketing is one of the latest trends in digital marketing. E-mail is a great way used by many content creators to reach a particular audience that will be interested in their content for some reason.

While e-mail marketing is common, content creators often need some extra tools to get them in the big game of marketing and win it. This is where ConvertKit solves the problem.

Benefits of email marketing  

Here are some ways in which content creators benefit from e-mail marketing:

      1. Effective way to stay in constant touch

Compared to any other medium of marketing, such as social media, e-mail marketing is the most intimate form. It lets you stay in touch with your viewers and customers a lot more efficiently. The e-mails you send to your potential customers can be replied to, and can also include call to actions and prompt links for the receiver to act upon. Therefore, it is a good way to stay in touch with your customers.

      2. Personalized marketing content

The most distinctive and well-known benefit of e-mail marketing is that it can be personalized according to the needs of the audience. For example, you can send birthday e-mails, anniversary e-mails, and other personalized e-mails to your audience that is only meant for them. This way, they will feel more involved with you and hence will maintain sustainability.

      3. Better brand recalling

Not only will your audience be able to recognize your brand easily, but they will also be able to remember you better. By landing in their inbox, you will be refreshing their memory. Consequently, you will be building your brand in no time.

      4. Encourage customers to engage with your content

E-mails can be used to send images, links, news, and updates about your content at any given time of day. Because of such content of your e-mails, you will be able to get more engagements and interactions from the audience. As a result, there will be more views on your content, more clicks on the links you send them, more subscribers, and more traffic on your page.

      5. Budget-friendly alternative

Compared to other alternatives such as social media advertisements, PR activities, and print-advertisements, e-mails still remain budget-friendly. As the race in marketing is speeding up, so are the prices and rates of advertising agencies. However, if you make use of advanced e-mail marketing software such as ConvertKit, you will get better prices. At much lower and pocket-friendly prices, you will be able to make a larger impact.

      6. Bring more people to your content page

A number of reports and studies show that compared to Facebook, e-mails provide businesses with more customers. So, even though it might look like a lot of people are on Facebook and that’s where you will find your audience, e-mails still stand tall when it comes to generating more traffic. If you want to organize the subscribers and the reports of these e-mail marketing activities, ConvertKit offers that for you so you can solely focus on creating content.

      7. Better reachability

E-mail is something that people have on all their devices. Whether it is laptops and PCs, smartphones, or even tablets, e-mail access is everywhere. As a consequence, your e-mails are received by most people immediately, while they also check these e-mails without delay. Therefore, your reachability is a lot faster than any other form. Moreover, e-mails are universal. Everyone uses and consumes them in some manner.

      8. Less time-consuming

Compared to creating advertisements for other forms, e-mails are a lot faster. They can be plain, simple texts, or just can be a bunch of images with little text explaining the purpose. Moreover, just the simple subject line can deliver your message through. Consequently, they are quicker to make, send out, and are also more time-efficient for the viewer.

      9. More professional

When an e-mail is sent out from your name, you instantly become more credible, more professional. Your position as a brand establishes. This gives the audience a sense of security when they plan on interacting, engaging with you, and even from buying your product. You can use e-mail software like ConvertKit and the features they offer, such as e-mail designing. The professional tool helps you plan out your e-mails, provides you with a more efficient and professional layout so you can make the most out of it.

      10. Reach a wider audience

Ranked as one of the top methods of marketing, e-mails will surely help you boost the traffic on your content page and ensure permanent customers. As reports from 2017 and 2018 show, about 85% of the adults in the US who are internet users use e-mails.

Meanwhile, social media and other internet platforms only have about 15 to 25% of internet users. This shows that the e-mail platform clearly has a greater number of people there who are likelier to get attracted to your mail prompts and visit your content. It is important to find the right tools to make the most out of your e-mail marketing experience. A great way to get a head start of your e-mail marketing as a busy content creator is to avail the remarkable features offered by ConvertKit.

About ConvertKit

ConvertKit was founded by Nathan Barry in 2013 who is also the CEO of the company. It is an e-mail management software that also puts use to 80+ external tools integrations. Take a look at the features they offer to learn more about how you can enhance your e-mail marketing’s efficiency.

What features does ConvertKit offer? 

ConvertKit has a range of features that you can use to achieve the aforementioned benefits of e-mail marketing. Here is a list of their top-notch features and services that they have to offer.

  • E-mail designer

ConvertKit offers helpful features, including an e-mail designer, which is meant for those content creators that do not have a lot of time to focus on the technicalities of an e-mail. Making the writing, editing, and the overall feel of an e-mail can be tricky but also crucial for the e-mail’s success. Therefore, with the help of this feature, you will be sending out the most effective and successful e-mails. The features offer a clickable call to action, manages images and text, lets you code and get customized HTML box, and also offer fully editable templates. The feature is usable on all types of devices.

  • Landing pages

For content creators, landing pages are the most essential element. So, what do landing pages refer to?

When you send out an e-mail, there are certain links or clickable call to actions that you add to encourage your viewers to get access to your page. What they land on, or what they first see when they use this link or advertisement is a landing page. The goal of these pages is to provide information, details, and give a clearer idea about the specific ad or message that was present in the e-mail.

Specific ads and links take your audience to specific landing pages. For example, if you need your audience to sign-up with your blog, the link will be of a landing page that presents a form only and nothing unwanted.

With ConvertKit, you get access to professionally designed templates for landing pages. With the help of this feature, you can design the most relevant and attractive landing pages so you can create better first impressions.  

  • Organize your subscribers

The most important part of any type of marketing is analyzing your viewers, subscribers, and audience. Once your e-mail gets subscribers and viewers, ConvertKit provides you with detailed reports that you can use to gather a better understanding of your audience. Also, you get to manage your subscribers according to your ease with the help of segments and tags.

  • Sign up forms

Everyone wants that the people who consume their marketing content or advertisements also become their next customer which is also the case with e-mail marketing. As a content writer, you will wish that the people who receive and view your e-mails also become your subscribers, which is why the sign-up forms feature is so important.

By forming a good first impression with the help of an e-mail designer and good editing, your viewers can sign-up to receive more newsletters, blogs, and other updates from you. This will help you grow your list of recipients who have permissioned you to send messages to their inbox. Moreover, these sign-up forms can be integrated into the e-mails as you wish. You can use pop-up forms or separate links as you please.

  • Free trials 

If you are new to e-mail marketing, then you must be having your doubts on how any of this works, which is what makes ConvertKit a great starting point for most beginners. You get access to a free trial, which lets you save costs but also get an experience of how things will work. This way, you can decide for yourself better.

  • External tools integration 

For any format of digital marketing, integrations are very important. Here, ConvertKit plays an important role as you get to pick from a range of 80+ tools that you can integrate. Some of these tools include very well-known platforms such as Facebook, PayPal, and Listgoal. The integrations range from various genres and categories. You can choose tools from the CRM category, e-commerce, membership, scheduling, and website development.

  • Personalized e-mails 

A distinctive feature offered by ConvertKit is automation. As mentioned earlier, one benefit of e-mail marketing is that it offers a personalized experience. Therefore, when you use the automation feature, you are able to quickly funnel and customize the pathway of your audience according to their actions and buying behaviors.

How do I make use of ConvertKit?

If you’re convinced that ConvertKit is the right software for your e-mail management, then here’s how you can make the most of it:

  •    Customer support

If you ever find yourselves stuck at a particular point, or are unable to interpret how a feature works, customer support is always there. ConvertKit is always ready to cater to the needs of their customers. So, you are never left alone in this game. This makes ConvertKit a top choice for beginners and newbies since they always have the support they need.

  •       How-to guides

ConvertKit has a range of user-centric blog posts and guides on their website. This helps you get access to better insights about how to make the most of the features offered to you. Also, the importance of key elements such as landing pages and clickable CTAs can all be assessed by reading these articles and blogs.

Call to action

ConvertKit is a powerful e-mail management software that has proved to be a lot more pocket-friendly. The software caters to the needs of large business groups as well as individual content creators. Many other alternative e-mail management platforms offer outdated features that are rather complicated to use, especially for individual content creators.

Moreover, everyone does not have the budget to invest, which is what makes ConvertKit the ideal choice for content creators who need to reach a wider audience in a much efficient manner. According to a report by Capterra, every $1 spent on e-mail marketing leads to a return of $44! So, what are you waiting for? Get your free trial started and get your hands on the latest e-mail marketing trends.

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