Start an E-Commerce Business

Dream Pops began as a plant-based ice cream bar, and evolved into a platform brand that re-imagines confectionary products. Anything that is a tired, antiquated dessert or confectionary product will be reimagined for the next generation with super foods, adaptogens and functional ingredients – always 100% plant-based. These will pertain to a modern diet and someone who really cares about wellness, but is looking for permissible indulgence.

I’ve learned that you really have to fake it til you make it in the beginning. Even if the entire process isn’t clear to you, you’ll figure so much out just by going through the motions. I also learned a lot in University and it was a really great period of time for me to mature and figure out what I wanted to do with my life, but I don’t think it’s always necessary. I’ve learned much more about what I’m doing now by actually doing it.

When we first launched, we didn’t have a brand, we didn’t have anything. We just bought the product and I started selling them locally to people I knew just to see if I could. We wanted to validate the product and concepts before we dug too deep into our brand and distribution strategy. We literally just bought the product and started selling it with no plan. I think that’s what honestly worked best for us. We just took it really in stride in the sense that we knew we were hustlers and we knew we could move them. We just started selling locally to stores without packaging. The first sale is one you’ll always remember. Our first sale, I was talking to this trainer and he just said “I’ll buy a mat for 50 bucks” so I ran back to my house to get it. That was one of the first guys I talked to and he bought it.

If you were to tell me in 3 years you’re going to have a seven figure Amazon business, have 5 or 6 employees and this going on the side I just wouldn’t believe you. I’m super grateful to be in the position I am today. Pretty much at this point I feel like Amazon is a business where you can automate it quite well because Amazon does a lot of the heavy lifting for you. My coaching business, I’m super excited about it because I know where I came from, I know there are’s other people out there who like me always wanted to start their own business and this is something that worked for me.

We pivoted to hoodies, which are the perfect e-commerce product. We built a super lean team, even today it’s just myself and Parker. We use all contractors and 1099’s. We used to have 20 employees in-house. Now we have no one in-house and no office, which enables us to live the lifestyle we want to live. We can go anywhere we want to do anything.

I wanted to create a canned matcha product, but I felt like there was no awareness around it. There was no community around the product and there was a stigma around tea vs. coffee. Somehow coffee had become this cool trendy thing, but just tea wasn’t. We wanted to change that stigma by building a fun community around a product that promotes mindfulness, mental clarity, focus and wellness.