The age of the internet today is dominated by creative individuals, teams, and groups of people making content for multiple types of audiences across the globe. From news and entertainment to sports and travel, all genres of content are now taking digital forms and reaching a wider audience much faster. Whether you look up on Instagram or search through Facebook, content creation is the new trend.
Large corporations and businesses also benefit from content creation. They use content such as feature films, web series, and web blogs to make new customers and sustain the older ones.
However, the biggest challenge is faced by smaller groups or individual content creators when it comes to marketing. With so many forms and techniques of marketing emerging and integrating together, often, individual content creators find themselves lost in the way. However, one evergreen marketing method is still widely used and relied upon: e-mails.
Yes, that is right; email marketing is one of the latest trends in digital marketing. E-mail is a great way used by many content creators to reach a particular audience that will be interested in their content for some reason.
While e-mail marketing is common, content creators often need some extra tools to get them in the big game of marketing and win it. This is where ConvertKit solves the problem.
Benefits of email marketing
Here are some ways in which content creators benefit from e-mail marketing:
1. Effective way to stay in constant touch
Compared to any other medium of marketing, such as social media, e-mail marketing is the most intimate form. It lets you stay in touch with your viewers and customers a lot more efficiently. The e-mails you send to your potential customers can be replied to, and can also include call to actions and prompt links for the receiver to act upon. Therefore, it is a good way to stay in touch with your customers.
2. Personalized marketing content
The most distinctive and well-known benefit of e-mail marketing is that it can be personalized according to the needs of the audience. For example, you can send birthday e-mails, anniversary e-mails, and other personalized e-mails to your audience that is only meant for them. This way, they will feel more involved with you and hence will maintain sustainability.
3. Better brand recalling
Not only will your audience be able to recognize your brand easily, but they will also be able to remember you better. By landing in their inbox, you will be refreshing their memory. Consequently, you will be building your brand in no time.
4. Encourage customers to engage with your content
E-mails can be used to send images, links, news, and updates about your content at any given time of day. Because of such content of your e-mails, you will be able to get more engagements and interactions from the audience. As a result, there will be more views on your content, more clicks on the links you send them, more subscribers, and more traffic on your page.
5. Budget-friendly alternative
Compared to other alternatives such as social media advertisements, PR activities, and print-advertisements, e-mails still remain budget-friendly. As the race in marketing is speeding up, so are the prices and rates of advertising agencies. However, if you make use of advanced e-mail marketing software such as ConvertKit, you will get better prices. At much lower and pocket-friendly prices, you will be able to make a larger impact.
6. Bring more people to your content page
A number of reports and studies show that compared to Facebook, e-mails provide businesses with more customers. So, even though it might look like a lot of people are on Facebook and that’s where you will find your audience, e-mails still stand tall when it comes to generating more traffic. If you want to organize the subscribers and the reports of these e-mail marketing activities, ConvertKit offers that for you so you can solely focus on creating content.
7. Better reachability
E-mail is something that people have on all their devices. Whether it is laptops and PCs, smartphones, or even tablets, e-mail access is everywhere. As a consequence, your e-mails are received by most people immediately, while they also check these e-mails without delay. Therefore, your reachability is a lot faster than any other form. Moreover, e-mails are universal. Everyone uses and consumes them in some manner.
8. Less time-consuming
Compared to creating advertisements for other forms, e-mails are a lot faster. They can be plain, simple texts, or just can be a bunch of images with little text explaining the purpose. Moreover, just the simple subject line can deliver your message through. Consequently, they are quicker to make, send out, and are also more time-efficient for the viewer.
9. More professional
When an e-mail is sent out from your name, you instantly become more credible, more professional. Your position as a brand establishes. This gives the audience a sense of security when they plan on interacting, engaging with you, and even from buying your product. You can use e-mail software like ConvertKit and the features they offer, such as e-mail designing. The professional tool helps you plan out your e-mails, provides you with a more efficient and professional layout so you can make the most out of it.
10. Reach a wider audience
Ranked as one of the top methods of marketing, e-mails will surely help you boost the traffic on your content page and ensure permanent customers. As reports from 2017 and 2018 show, about 85% of the adults in the US who are internet users use e-mails.
Meanwhile, social media and other internet platforms only have about 15 to 25% of internet users. This shows that the e-mail platform clearly has a greater number of people there who are likelier to get attracted to your mail prompts and visit your content. It is important to find the right tools to make the most out of your e-mail marketing experience. A great way to get a head start of your e-mail marketing as a busy content creator is to avail the remarkable features offered by ConvertKit.
ConvertKit was founded by Nathan Barry in 2013 who is also the CEO of the company. It is an e-mail management software that also puts use to 80+ external tools integrations. Take a look at the features they offer to learn more about how you can enhance your e-mail marketing’s efficiency.
What features does ConvertKit offer?
ConvertKit has a range of features that you can use to achieve the aforementioned benefits of e-mail marketing. Here is a list of their top-notch features and services that they have to offer.
ConvertKit offers helpful features, including an e-mail designer, which is meant for those content creators that do not have a lot of time to focus on the technicalities of an e-mail. Making the writing, editing, and the overall feel of an e-mail can be tricky but also crucial for the e-mail’s success. Therefore, with the help of this feature, you will be sending out the most effective and successful e-mails. The features offer a clickable call to action, manages images and text, lets you code and get customized HTML box, and also offer fully editable templates. The feature is usable on all types of devices.
For content creators, landing pages are the most essential element. So, what do landing pages refer to?
When you send out an e-mail, there are certain links or clickable call to actions that you add to encourage your viewers to get access to your page. What they land on, or what they first see when they use this link or advertisement is a landing page. The goal of these pages is to provide information, details, and give a clearer idea about the specific ad or message that was present in the e-mail.
Specific ads and links take your audience to specific landing pages. For example, if you need your audience to sign-up with your blog, the link will be of a landing page that presents a form only and nothing unwanted.
With ConvertKit, you get access to professionally designed templates for landing pages. With the help of this feature, you can design the most relevant and attractive landing pages so you can create better first impressions.
- Organize your subscribers
The most important part of any type of marketing is analyzing your viewers, subscribers, and audience. Once your e-mail gets subscribers and viewers, ConvertKit provides you with detailed reports that you can use to gather a better understanding of your audience. Also, you get to manage your subscribers according to your ease with the help of segments and tags.
Everyone wants that the people who consume their marketing content or advertisements also become their next customer which is also the case with e-mail marketing. As a content writer, you will wish that the people who receive and view your e-mails also become your subscribers, which is why the sign-up forms feature is so important.
By forming a good first impression with the help of an e-mail designer and good editing, your viewers can sign-up to receive more newsletters, blogs, and other updates from you. This will help you grow your list of recipients who have permissioned you to send messages to their inbox. Moreover, these sign-up forms can be integrated into the e-mails as you wish. You can use pop-up forms or separate links as you please.
If you are new to e-mail marketing, then you must be having your doubts on how any of this works, which is what makes ConvertKit a great starting point for most beginners. You get access to a free trial, which lets you save costs but also get an experience of how things will work. This way, you can decide for yourself better.
- External tools integration
For any format of digital marketing, integrations are very important. Here, ConvertKit plays an important role as you get to pick from a range of 80+ tools that you can integrate. Some of these tools include very well-known platforms such as Facebook, PayPal, and Listgoal. The integrations range from various genres and categories. You can choose tools from the CRM category, e-commerce, membership, scheduling, and website development.
A distinctive feature offered by ConvertKit is automation. As mentioned earlier, one benefit of e-mail marketing is that it offers a personalized experience. Therefore, when you use the automation feature, you are able to quickly funnel and customize the pathway of your audience according to their actions and buying behaviors.
How do I make use of ConvertKit?
If you’re convinced that ConvertKit is the right software for your e-mail management, then here’s how you can make the most of it:
If you ever find yourselves stuck at a particular point, or are unable to interpret how a feature works, customer support is always there. ConvertKit is always ready to cater to the needs of their customers. So, you are never left alone in this game. This makes ConvertKit a top choice for beginners and newbies since they always have the support they need.
ConvertKit has a range of user-centric blog posts and guides on their website. This helps you get access to better insights about how to make the most of the features offered to you. Also, the importance of key elements such as landing pages and clickable CTAs can all be assessed by reading these articles and blogs.
Call to action
ConvertKit is a powerful e-mail management software that has proved to be a lot more pocket-friendly. The software caters to the needs of large business groups as well as individual content creators. Many other alternative e-mail management platforms offer outdated features that are rather complicated to use, especially for individual content creators.
Moreover, everyone does not have the budget to invest, which is what makes ConvertKit the ideal choice for content creators who need to reach a wider audience in a much efficient manner. According to a report by Capterra, every $1 spent on e-mail marketing leads to a return of $44! So, what are you waiting for? Get your free trial started and get your hands on the latest e-mail marketing trends.