Learn about Branding
Influencers, Media Relations, Social Media Management and Strategy With Ilona Selina
My name is Ilona Selina and I’m 26 years old. I was born in Ukraine, and grew up in Vienna, Austria. I lived and studied in London, New York and L.A. I am the Founder of Route Marketing – a boutique communications agency providing strategic marketing initiatives tailored to meet the needs and goals of female founded businesses. We specialize in Influencer and Media Relations, Social Media Management and Strategy. My experience in digital communications spans across lifestyle, beauty, and fashion sectors – both in-house and at agencies.
Learn How David Greenfeld Left His Job in Investment Banking to Build a Successful 100% Plant Based Snacks Business
Dream Pops began as a plant-based ice cream bar, and evolved into a platform brand that re-imagines confectionary products. Anything that is a tired, antiquated dessert or confectionary product will be reimagined for the next generation with super foods, adaptogens and functional ingredients – always 100% plant-based. These will pertain to a modern diet and someone who really cares about wellness, but is looking for permissible indulgence.
Branding, Marketing, Fashion and Podcasting with Maddie Orlando
I’ve learned that you really have to fake it til you make it in the beginning. Even if the entire process isn’t clear to you, you’ll figure so much out just by going through the motions. I also learned a lot in University and it was a really great period of time for me to mature and figure out what I wanted to do with my life, but I don’t think it’s always necessary. I’ve learned much more about what I’m doing now by actually doing it.
Michelle & Josh Zad On Building Alfred Coffee
Josh Zad, opened his first Alfred Coffee location in 2013 with its trademarked “But First, Coffee.” catchphrase on tree-lined Melrose Place. With his knack for eye-catching design and innate understanding of customer wants, Zad has developed Alfred into the standard bearer on how to successfully marry a brick and mortar offering with an enduring, memorable digital presence. After successfully growing to 16 locations now across the U.S. and Japan, Josh has more recently shifted gears and launched his newest concept – Calidad Beer.
How Matthew Morton Built A Brand Around Matcha
I wanted to create a canned matcha product, but I felt like there was no awareness around it. There was no community around the product and there was a stigma around tea vs. coffee. Somehow coffee had become this cool trendy thing, but just tea wasn’t. We wanted to change that stigma by building a fun community around a product that promotes mindfulness, mental clarity, focus and wellness.
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