Learn about Branding
Branding, Marketing, Fashion and Podcasting with Maddie Orlando
I’ve learned that you really have to fake it til you make it in the beginning. Even if the entire process isn’t clear to you, you'll figure so much out just by going through the motions. I also learned a lot in University and it was a really great period of time for me to mature and figure out what I wanted to do with my life, but I don’t think it’s always necessary. I’ve learned much more about what I’m doing now by actually doing it.
Michelle & Josh Zad On Building Alfred Coffee
Josh Zad, opened his first Alfred Coffee location in 2013 with its trademarked "But First, Coffee.” catchphrase on tree-lined Melrose Place. With his knack for eye-catching design and innate understanding of customer wants, Zad has developed Alfred into the standard bearer on how to successfully marry a brick and mortar offering with an enduring, memorable digital presence. After successfully growing to 16 locations now across the U.S. and Japan, Josh has more recently shifted gears and launched his newest concept – Calidad Beer.
How Matthew Morton Built A Brand Around Matcha
I wanted to create a canned matcha product, but I felt like there was no awareness around it. There was no community around the product and there was a stigma around tea vs. coffee. Somehow coffee had become this cool trendy thing, but just tea wasn’t. We wanted to change that stigma by building a fun community around a product that promotes mindfulness, mental clarity, focus and wellness.
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