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Paul de Jersey on Building a Successful E-commerce Acupressure Therapy Business

When we first launched, we didn’t have a brand, we didn’t have anything. We just bought the product and I started selling them locally to people I knew just to see if I could. We wanted to validate the product and concepts before we dug too deep into our brand and distribution strategy. We literally just bought the product and started selling it with no plan. I think that’s what honestly worked best for us. We just took it really in stride in the sense that we knew we were hustlers and we knew we could move them. We just started selling locally to stores without packaging. The first sale is one you'll always remember. Our first sale, I was talking to this trainer and he just said “I’ll buy a mat for 50 bucks” so I ran back to my house to get it. That was one of the first guys I talked to and he bought it.

8 Tips For The PA Application Process

1. Apply early. It is always a good idea to apply early. Applying early can help you avoid delays, allow for timely processing and improve your chances of being admitted to schools using rolling admissions. Rolling admissions means your application will be evaluated in the order received. This alone can increase your chances of securing a seat since most PA programs have very limited seats. 2. Volunteer as much as you can, medical and non-medical. I cannot emphasize enough how important patient care and volunteer hours are. Simply put, the more healthcare and volunteer experience you have the higher your chances to receive an interview. Not only will you be able to impress the application committee and be able to answer those “random challenging” interview questions, but also you will be more prepared for PA school.

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