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Covid-19 Donations and Resources

COVID-19 Donations and Resources

As the world comes to terms with the reality facing our global community, we must act responsibility to support our doctors and protect our communities by any means necessary. Thank you to all of those who are risking their lives to treat patients during these tumultuous times.

Donate Masks in Los Angeles

Dr. Thaïs Aliabadi has initiated a campaign to donate N95 masks and face shields for our ICU doctors and nurses in Los Angeles. They need our help as they battle the COVID-19 pandemic. The funds will be used to order protective gear for our 1st responders.

DONATE HERE.

Donate to the WHO

Your donation to the COVID-19 Solidarity Response Fund supports the World Health Organization’s global efforts to combat the COVID-19 pandemic.

Donations support efforts to track and understand the spread of the virus; to ensure patients get the care they need and frontline workers get essential supplies and information; and to accelerate efforts to develop vaccines, tests, and treatments. We’re all in this fight together. The COVID-19 Solidarity Response Fund is powered by the UN Foundation and Swiss Philanthropy Foundation.

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Wash your hands frequently

Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water.

Why? Washing your hands with soap and water or using alcohol-based hand rub kills viruses that may be on your hands.

Maintain social distancing

Maintain at least 1 metre (3 feet) distance between yourself and anyone who is coughing or sneezing.

Why? When someone coughs or sneezes they spray small liquid droplets from their nose or mouth which may contain virus. If you are too close, you can breathe in the droplets, including the COVID-19 virus if the person coughing has the disease.

Stay informed and follow advice given by your healthcare provider

Stay informed on the latest developments about COVID-19. Follow advice given by your healthcare provider, your national and local public health authority or your employer on how to protect yourself and others from COVID-19.

Why? National and local authorities will have the most up to date information on whether COVID-19 is spreading in your area. They are best placed to advise on what people in your area should be doing to protect themselves.

Resources

World Health Organization (WHO)

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Local Alcohol and Drug Rehabilitation

Centers for Disease Control and Prevention

Live data from worldometers.info

Software & App Reviews


Yootheme and Yootheme 2.0 Review 2020

Yootheme and Yootheme 2.0 Review 2020

Website developers and page builders have gained a lot of attention recently as the need for e-commerce sites and blogs increases. The marketing strategy for so many businesses in various industries has drastically changed. It has become almost impossible and difficult for companies and brands to stay in touch with their wide range of customers through traditional marketing tools.

Companies now depend on blog posts, news articles, and e-mail marketing to remain in touch with their customers and also ensure that you sustain the existing customers. Tools like HubSpot are used for marketing management. Research all around the world shows that marketing practices for most businesses have dramatically changed. In fact, without any digital or online presence, businesses are likely to suffer from low credibility and poor customer relations.

At such times, whether your business is in the health department, education department, or fashion, businesses of all sizes are in constant search for reliable website developers. Some common, popular website developers that come in mind include Square Space and Yootheme.

It is vital that these developers constantly adapt to the dynamic market and make the necessary updates and changes in their features and services. As the digital age is still in a phase of change, there is a great need for developers like these to be flexible and be responsive to changes.

One good example of adaptability is yootheme. They have already developed a 2.0, an updated version of their service. In this article, we will take a look at the new features and review them against the older version.

Yootheme 2.0

While there is a range of website builders and developers all around us, it is important that the builder we choose has the appropriate experience. Yootheme is a relatively recently developed platform that has an approximate experience of 10 years. Based in Germany, the developer has now catered to about 150,000 customers globally.

Yootheme pro 2.0 is an updated, bigger, and better version of the former Yootheme Pro developer. The 2.0 version was developed towards the end of 2019 and the beginning of 2020. Up until March 2020, there still have been some updates and changes being made to the version. A WordPress beta version is up on the up-coming list.

Before we can compare, review and understand the difference between Yootheme and yootheme 2.0 pro version, let’s first look at the new features of 2.0 pro version that many companies, e-commerce businesses, and even individual bloggers can make use of.

The 2.0 version, for user’s ease, comes with a variety of 5 demo websites and videos that further help you understand this new change.

Overall features

The yootheme 2.0 has “dynamic content” as its most prominent and talked-about feature. The dynamic content basically refers to the content extracted or pulled from the two platforms that yootheme develops websites for – WordPress and Joomla. This content can be changed, and constantly adapts to the interactions done with the visitors and audience of the content. As a result, this feature allows a more personalized and customer-centric website layout and elements.

Yootheme develops pages and content elements such as texts, headers, and footers in such a way that they become dynamic rather than static. The benefit of this feature is that all the elements can be dynamic, meaning that the whole site-wide layout can be personalized based on user interactions.

Building complex catalogs

With the launch of yootheme 2.0, you can now make more complex website pages. You can make catalogs, divide the whole page into categories, menus so on.

Customized fields

Another function that the 2.0 has as one of the prominent upgrades is the customized fields. By developing a website with platforms like WordPress, you first only could work with fields that were set at default by these platforms. However, with the 2.0 version, you get to make your own fields.

By making your own fields, you can incorporate dynamic elements into it and therefore develop the most personalized, apt, and suitable website for your own business. This also gives great control and opportunity to editors as they can easily edit their way through the fields and adapt to the externally changing requirements.

Use content from multiple external sources

With the help of the dynamic content feature, this pro version enables you to incorporate content from external sources into your website. For example, on your e-commerce site, you can also run slides and clips of your recent blog post.

Pros 
  • Fully adaptable content
  • Great ease for website editors
  • Access to third-party integrations and sources
  • Wider range and options of customized fields
  • Improved framework
  • Customizable display of content source
  • Content sources are now expanded to other platforms like WooCommerce
  • Enables you to add specific template and themes to each post, elements, field and other parts of the website
  • More adaptable and still developing and updating
  • Backed by good customer support
  • Informative pages and posts on Yootheme’s home page
Cons
  • Some features are still not fully released
  • Pricing plan is not specified as of yet

Differences between yootheme 2.0 and yootheme 

While yootheme 2.0 is rich with popular and awaited features, the former version also needs to be reviewed so that you can decide which version is more suitable for you. Before we look at the differences, let’s first take a quick look at the pricing of yootheme.

Yootheme.com has a total of 3 plans for Themes. These are:
  • A basic plan priced at £5
  • A standard plan available at £10
  • A developer plan that costs £25

All three of these plans come with lifetime usage and are backed by helpful customer support. The developer plan, however, features an unlimited number of sites compared to the limited number for the rest of the plans.

There are also 2 plans for widgetkit:
  • Standard plan that you can get for £39
  • Developer plan priced at £59

Theme packages

A major difference or change you will see in the 2.0 version is the theme packages. To demonstrate the various new theme packages, yootheme has made it easy for its customers by making demo videos of the demo websites.

However, these packages are to be released.

Edit fields on each post rather than only limited to the whole blog

The former version of yootheme lacked the custom fields feature. However, the significant difference between the two versions is that with the 2.0 pro update, editors and website owners get to make customized templates and layouts for the whole website rather than fixing the layout of each post or content. This offers great comfort to editors in particular. This means that the template can either be set post by post, or a site-wide layout can be designed to maintain consistency.

Every code work was changed.

The framework of the 2.0 is totally changed. They have made the job a lot easier for their clients by taking care of all the coding and reworking the whole framework.

Some other minor but important changes are:

  • New link options
  • Elements are now grouped based on functionality, differently
  • It is only available for Joomla as of now

Choosing a website builder: 

With all this talk about website developers, it is also important to know how you will choose the most suitable developer for your business. It is vital to match the features, adaptability, and the services of the website developer with the needs, purpose, and nature of your own business.

  • Third-party integration

For those who are looking for a website developer for an e-commerce website, third party integration will be a vital feature. This feature allows you to use extensions, plug-ins, and functions of external apps and software. For example, an e-commerce website will need a third-party integration for online payments, such as for PayPal.

Moreover, for efficient marketing management, you might as well need to integrate third-party tools such as Google Analytics. Therefore, a third-party integration feature is a must-have.

  • Customizable templates

Most developers offer a wide range of templates. These are usually pre-designed by experts and professionals, and come with versatile designs to cater to different user needs. However, these templates cannot fulfill your purpose all the time. You might as well have personal preferences of color, textual elements, and other elements, such as imagery and design that you want to implement in the template.

To make sure that you can personalize your own website to the fullest, the templates should be customizable. Yootheme 2.0 not only offers customizable templates but also lets you set a site-wide template, so you don’t have to manage it page by page.

  • Designer-made templates

The impression of your website, whether a blog or an informational site, will hugely depend on the layout. Without these elements in the right place, your audience will not be attentive and will neither be willing to visit again. So, to increase more traffic on your page, make sure that you develop the pages using designer-made templates.

  • Customer support

If you are a blogger, content creator, or a small business starting with their own website, you are likely to face lots of questions and queries. Other than coding, there is so much on the front and back end of a website that you will be unaware of. Here is where the responsiveness of the website developer will come into play. Make sure the company is reliable, responsive, and has easy-to-reach customer support.

  • Trial periods and warrantees

Developers like yootheme, who are customer-centric and wish to cater to customers even with limited budgets, offer really flexible packages. Other than their versatile payment plans, they also offer trial periods and money-back guarantees.

Important steps in website building:

While the majority of the work will be done by the developer, you still need to make some decisions and understand the website on your end. Here are some tips before you go ahead with the website development.

  • Understand the purpose of your website

You need to have a clear vision of your website. Look into it and understand what the main target, purpose, and usage of your website are. Think of what you need to achieve from it, so you can decide on the elements and how they will be incorporated into the site.

  • Define your budget

Don’t go too overboard. More money does not mean an efficient website. There are some website developers that cost more but are unable to guarantee a good user experience. So, first, you go ahead and subscribe to a plan, define your budget, see for how long you will need the service. Accordingly, sign up for the appropriate plan.

  • Know your audience

The main part of this whole process is the audience. The audience is the party consuming your website, who will be going, surfing through several blog posts, and will be fidgeting with the template. Therefore, learn about your audience before you make the website. Make sure you know demographic factors such as age and gender and also understand what impact you need to leave on your audience after they leave your website.

Verdict 

After looking at how the expert team of developers at yootheme has developed the 2.0 pro builder, we can say that there have been some significant changes. These can be vital for the better performance and efficiency of your website, whether it is a small-sized business or an individual-run blog.

The new updates will surely make a difference for their clients. However, the development of the 2.0 pro version is still under process and has a lot of things on the coming soon list. Moreover, the updates such as custom fields and theme packages are only up for Joomla and not for WordPress as of now. Even that being said, many consider Yootheme to be one of the best WordPress page builders out there with an intuitive design many users can take advantage of.

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The Power of Marketing


Is Affiliate Marketing and the Partner Program World For You?

We have often heard of words like “affiliates” and marketing rewards given to affiliates but you may be asking yourself does affiliate marketing really make money? In this post we cover details on broad affiliate marketing strategies along with some top tools affiliate marketers use to do their job. You may also be asking yourself if it’s possible to find an affiliate marketing job or if any affiliate marketing jobs are available in the marketplace and what we’ve found to be true is that most professionals working online as affiliates tend to create their own jobs. This is one main aspect of this industry that is so appealing.  What does it mean to be an affiliate and who leverages this class of marketer to drive sales and revenue? Businesses that promote other client’s products or services are often referred to as “affiliates”. These affiliates are rewarded by a certain amount of financial commission out of the sale of the product that is made through the affiliate’s marketing efforts. These efforts can range from simple email campaigns with links to purchase products, all the way up to top celebrity and insta-famous promotions of goods and services. Each time a consumer clicks a link being promoted by this individual, the affiliate earns a commission. I am sure you can see at this point by doing a good job as an affiliate, one can earn big money. Before diving in, we do encourage you to seek out an internet marketing course that covers affiliate marketing as either a single module or entire focus. Taking a course on affiliate marketing can really set you ahead of the pack. But which course should you take? There are literally hundreds of internet marketing and affiliate style courses online to choose from.  But not everyone who gets into this business actually makes money. So, let’s try to make sense of this whole affiliate marketing thing. Affiliate marketing could be done for products like software, digital management tools, and other services like data analytics. Here we’ve included 9 of the most popular partner programs online. Each of these have different rules and compensation structures for you to consider but as general reading and research, these ten should give you a very good understanding of what all the affiliate job details can look like. 
  • Youtube partner program
  • Quora partner program
  • Amazon delivery service partner program
  • Medium partner program
  • League of legends partner program
  • Microsoft partner program
  • Amazon partner program
  • Google partner program
  • VW partner program
  • Twitch partner program
Now that you have understood what affiliate marketing is, it is important to take a look at some very effective active affiliate marketing strategies. Let’s take an in-depth look at how certain active affiliate promotional strategies help generate more traffic to your business’s page and also prove to be beneficial for an affiliate business. Some key topics to discuss are:
  • Difference between running ads and affiliate promotional strategies
  • Choosing the right webinar platform
  • Do’s and don’ts for active affiliate promotional strategies 

How is advertising different than affiliate marketing

While the purpose of mainstream advertising, such as social media ads or traditional billboard ads, is more or less the same, there are key differences and multiple types of advertising and promotions. Some of these are:
  • Advertising 
The core difference between advertising and affiliate promotion is that advertisements are paid regardless of whether or not your products are being sold. When you hire a marketer to run ads, you pay them regardless of any changes in your sales. In contrast, active affiliate marketing only pays the affiliate business a commission over the sale that is made by their marketing efforts. 
  • Passive marketing 
In passive marketing, the goal is to increase the sales of a product or a service by solely focusing on the information of the product. It informs, aware, and focuses on the qualities, features, and other aspects of the product/service, rather than directly prompting the audience to go ahead and make a purchase.  In comparison, active affiliate marketing draws out examples and experiences to encourage readers and audiences to click or visit the business’s page and make a purchase. 

Benefit:

While we discuss several strategies, we can also briefly shed light on why and how affiliate promotional strategies are better or have an edge over traditional advertising. Before you can go ahead and get started with affiliate marketing for your own business, make sure to go through the benefits so you can learn about it. 
  • Cheaper than advertisements
As mentioned earlier, advertisements require you to pay regardless of whether or not the ads are bringing more traffic or sales to your business. This can be costly and rather inconvenient for small businesses.  In comparison, affiliate marketing takes out a commission to pay to the affiliate business but only does so when a certain portion of sales is made. 
  • Discreet and organic 
Affiliate marketing is inbound with the content you are sharing. It is integrated and therefore has a very natural tone to it. It does not over-advertise a product and promotes it in a relevant context. 
  • Engage customers with new products 
A very prominent and important advantage of affiliate marketing is that it raises awareness of a product that is more of a “want’ than a need. It means that if your product is relatively new in the market, like ConvertKit’s e-mail management system, you can raise awareness in the form of a “recommendation” for the audience. 

Strategies 

A huge chunk of the discussion revolved around the strategies that are related to affiliate promotions. So, here is a list of some important strategies to refer to. 
  • Teaching webinar
 Basically, a teaching webinar puts to use a digital platform over the internet to host a meeting, presentation, or speech. This is like a word derived from “seminar” in the world of the internet.  A webinar can feed several purposes. It can be educational and informational, conversational, and only for engaging purposes, or can also be an entertainment session. What a webinar does is, it makes the business’s presence online credible, engages the audience to the fullest, and creates traffic on the website.  A webinar is a great way to generate permanent content for your site. It can be recorded and saved on the website for later usage. This means that unlike temporary advertisements and interactions, your customers can easily lookup for the webinar and re-visit everything that was talked about in it.  The generation of potential leads is much more efficient with webinars. People who were initially interested in the product or service will be the ones watching the webinar and are therefore most likely to make a purchase.  In short, webinars offer:
  1.  Greater traffic on site
  2.   More potential leads
  3.   Guaranteed sales
  4.   Healthy customer engagement and interaction
  5.   Gets recorded and is permanent
  6.   Great variety of content for your site
  • Use ConvertKit as a sample tool

The purpose of affiliate promotion is to keep the promotional tone as natural and organic as possible. It is vital to make sure that you do not over-advertise or say things out of context.  For this reason, an important part to focus on is the mention and usage of ConvertKit as a sample tool. This means you need to draw a picture in the audience’s head by explaining to them how you yourself used the tool and benefitted from it.  You can also give instances of other well-known brands and companies that have used and benefitted from ConvertKit’s services. This will benefit you and the audience in the following ways:
  1.        The reader/audience of your content will find the product/service to be more reliable if real-life examples are used
  2.      You will be better at demonstrating how to use the tool/product/service
Therefore, an important strategy is to use ConvertKit, or the product you are promoting, as a sample or an example from real life. By mentioning real examples and real results, the audience will be better at understanding the usability of the product. 
  • Follow-up

While we are discussing affiliate promotional strategies, it is almost impossible to ensure healthy and effective marketing without the practice of follow-ups. Whether you are e-mail marketing or incorporating affiliate marketing in your content, you will need to keep up with the following up practice.  You can put use to ConvertKit’s features that allow you to track e-mails and other responses from your audience. This way, you will be better able to see whether or not the strategies you are following have a good effect, and what kind of changes they need. 
  • Creating a challenge

Another important strategy to focus on is creating a challenge. The aim of this strategy is to target basic human quality: liking to be challenged. Creating a challenge, as discussed, will do the following:
  1.    Generate traffic
  2.    Encourage audience to take certain steps
  3.    Raise awareness amongst the audience and increase word of mouth
  4.    Your customers will also become carriers of information
  5.    Interact with the customers regarding the challenge
  6.    Make the challenge viral
Challenges like sharing the blog’s link with 5 friends, tagging 8 friends in the comments, or getting a certain number of likes to get rewards such as discounts and acknowledgments will all generate more leads. 
  • Planned promotions 

As seen, all the strategies, in the end, depend hugely on planning.  Your promotions should follow a certain path and not be haphazard. You need to be clear with your objectives, with who you are targeting, and how you need it to be. 
  • Going live

Another important advice given here is for businesses that have larger audiences of hundreds of people, and that is to go live. Live feed, such as those on Instagram and Facebook, have become very popular. The best part about them is:
  1. They are highly interactive and engaging
  2. You get real-time access to customer’s reviews and feedbacks/queries
  3. Authentic traffic is generated 
So, if you have a larger-sized business with more people to interact with, live videos are the way to go. 

Things to avoid

We also want to briefly shed light upon some important issues involved in promotional activities. There are some important dos and don’ts that you can make great use out of. It is vital to keep your tone natural, organic, and conversational. If you sound too pushy and promotional, you will lose credibility. The audience will not take your words seriously as they might end up believing that you are paid for the promotion and have no personal experience or value of the product.  This is why drawing examples from real-life experience is very important. It helps maintain conversation and engagement while also discreetly promoting the product/service.  The information that you provide around the promotion and the context you set it in should be natural and of value to the audience. If you only explain how you used the product and do not describe its features, purposes, design and how to access the product/service, then the content will be of no value to the audience.  They are not here to read solely about your experience but also to learn, gain knowledge and understand about a product and its usability.  Also, as mentioned above, when involving a “challenge” for the buyers, it is important to have some kind of incentive and motivation for the audience to act upon the promotion.  This can be done by offering discounts, bundles, and reduced prices on live videos, or offering discounts by buying the product from a certain link that you have given. The chances of the audience buying or availing the product will be greater if there is some motivation for them.  

Conclusion

Though it may be a bit of work, it’s important to combine a few of these strategies for your affiliate promotional needs. Using only one just won’t drive enough high volume traffic, meaning you’ll lose maximum impact. Combine strategies, and make sure to keep an eye on feedback from your audience to really be successful.

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