Meet the people inspiring the TOOLSY platform.


Paul de Jersey on Building a Successful E-commerce Acupressure Therapy Business

When we first launched, we didn’t have a brand, we didn’t have anything. We just bought the product and I started selling them locally to people I knew just to see if I could. We wanted to validate the product and concepts before we dug too deep into our brand and distribution strategy. We literally just bought the product and started selling it with no plan. I think that’s what honestly worked best for us. We just took it really in stride in the sense that we knew we were hustlers and we knew we could move them. We just started selling locally to stores without packaging. The first sale is one you'll always remember. Our first sale, I was talking to this trainer and he just said “I’ll buy a mat for 50 bucks” so I ran back to my house to get it. That was one of the first guys I talked to and he bought it.

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